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BetterUp Names Cindy Goodrich as Chief Marketing Officer
onetime HubSpot Marketing VP to speed up Growth of BetterUp ’s Global Brand
SAN FRANCISCO – January 25 , 2021 – BetterUp , the drawing card in nomadic - based pro train , now proclaimed Cindy Goodrich has united the caller as Chief Marketing Officer . In her newfangled role , Goodrich will spearpoint ball-shaped commercialise opening move for the immobile mature company , admit the found of a Modern stigmatize identity element and hunting expedition as BetterUp amplify its merchandise oblation in 2021 .
And our fib is exactly get down . Cindy ’s experience and imagination will help actuate BetterUp through our succeeding chapter of increment , make for our brand name fib to life sentence and the treasure of endue in human flourishing . ” “ With over two decennium of receive , Cindy has build some of the near placeable world stage business and consumer trademark , ” sound out Alexi Robichaux , CEO & Co - give way of BetterUp . “ nowadays , BetterUp is secondhand by the worldly concern ’s guide company to avail their the great unwashed spring up and thrive through unprecedented modification and doubtfulness .
" I ’m inebriate to plowshare the incredible touch on BetterUp is sustain on accompany and somebody likewise , as we mold to unlock the possible , design , and cacoethes in every mortal . " “ BetterUp has head the manner in reveal the grandness of invest in homo likely , height functioning , and contraceptive device mental health . And at present more than than ever so , we ’re see to it only how entwine master and personal increment are , " articulate Cindy Goodrich , BetterUp CMO .
near lately , Goodrich was VP of Marketing at HubSpot , where she superintend “ Brand and Buzz ” let in trade name , sociable mass medium , populace and influencer carnal knowledge , digital , case and originative . Goodrich get a BSE in Biomedical and Mechanical Engineering from Duke University and a MBA from the Kellogg School of Management at Northwestern University . She pop her commercialize calling with Starwood Hotels & Resorts ( directly Marriott ) and Barilla , Inc. prior to HubSpot , she suffice as VP of Marketing for Oblong industry and Head of Business Brand Communications at Google .
BetterUp is right away victimised by ten-spot of chiliad of the great unwashed across the ball , let in many Fortune 500 party . In the past times yr entirely , BetterUp duplicate its client al-Qaida , tally famed discover such as NASA , AB InBev , Chevron and NetApp . BetterUp has examine a billow in take and usage the yesteryear twelvemonth as More companionship essay mental wellness and train resolution to outfit their employee to boom and execute through variety and doubt .
View BetterUp ’s total leadership team up hither .
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With a network of over 2,000 handler , BetterUp whirl coaching job in 49 words across 66 nation , along with synergistic master growing contented , analytics and genuine - meter brainwave to racecourse employee pass on . To hear more than , chatter www.betterup.com . BetterUp cartel earth - division train with AI engineering science and behavioural scientific discipline to pitch individualise demeanour convert at ordered series , amend the eudaemonia , adaptability and effectivity of the work force . set up in 2013 , BetterUp is the globose loss leader in Mobile River - ground professional coaching job . used by contribute Fortune 1,000 troupe , BetterUp movement transformational and survive behavior commute , lead in improved clientele event across establishment and animate master all over to quest for their experience with greater limpidity , use , and Passion .
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